Design has been...
my whole career. At some point I realized it was also how I wanted to live...
No single thing is supposed to be everything. That's not a limitation. That's the design.
Your job doesn't have to fulfill every part of you.
That leaves room for outlets; for being creative, building a business, a hobby...that exist alongside your career, not in competition with it.
I spent
25 years making things people want to feel and get their hands on. I still do. And now I'm also doing this.
Saying '25 years' out loud is a little jarring.
Like, when did that happen?!
But here's the thing. I'm not trying to sound seasoned. I'm not trying to sound young. I'm just in it. Still making things. Still starting things. Both at the same time.
Mostly behind the scenes. This is the first time I get to tell stories I've never told before.
I'm still
in CPG. Toys, outdoor, and now where entertainment meets licensed consumer products, which keeps me on my toes because the job is being where consumers and fans are. I'm also making content, attempting to grow a garden from scratch, and figuring out how to stop raccoons from ransacking my vegetables.
The niche isn't the topic...It's how I see things...
I'm a content creator now! Still weird to say out loud.
I got here through a lot of trial and error. Watching, learning, and figuring out how to take what I already know and use it in this world.
And here's what I figured out. It was never the topic. It's how I notice things, and how I can share that with people who find it useful.
Everything I notice. Products, coffee shops, brands, music nobody talks about anymore, the way a good design makes you feel something before you even know why.
The how
What I didn't see coming: people didn't just want the videos.
They wanted to know how I do it.
That's where the Content Curious Club comes from.
See how the club worksIf you want this eye on your brand and your content, that's over here.
An edit
is how everything creative gets to the version that actually works. Your brand deserves one too.
